There’s a pitmaster over in Lufkin named Wade Barbe, pronounced “bar-bee.” As one might imagine, the least challenging aspect of creating Wade’s Barbecue, which opened in February of last year, was deciding on the name. “My name is literally in my business,” he points out, though Wade’s Barbe-Q, as suggested by a friend, might have made that more obvious. There’s an extra layer of responsibility when a man named Barbe serves a tray of smoked meat. Customers will associate their positive or negative experience with his name, and, as Barbe notes, that goes a long way in a small town. Wade’s Barbecue is winning over customers with nothing but the basics. Barbe serves brisket, ribs, and sausage, along with a mashed potato salad and pinto…View Original Post
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